Women's College Basketball's NIL Success

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Top 10 Women's College Basketball Players with the Highest NIL Valuations

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Women's college basketball players made up 35% of the money earned by women's athletes in NIL in 2023 , according to a report from SponsorUnited .

Flau'jae Johnson has been one of the premier faces of NIL across all college sports, being able to profit on her rapping career while also starring on the court.

Aaliyah Chavez was ranked as the No. 1 recruit by 247 Sports in the Class of 2025 , allowing her to profit before she entered college.

Jada Williams has earned a handful of reported NIL deals that date back to before she began college.

UConn guard Azzi Fudd reportedly signed a deal with Under Armor to join Steph Curry ’s personal brand as a freshman.

Chloe Kitts , who helped South Carolina win a national title as a sophomore in 2024 , has earned deals from Sephora, Marathon and Mondelez .

Me'Arah "Meezy" O'Neal does n’t have any reported NIL deals.

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