AI Enhances Perfume Creation

This is a Jurassic Park news story, published by Verge, that relates primarily to AI news.

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fragrance tech startup

Verge

•

Technology

How AI is changing how fragrance is created — and who gets credit

Summary

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66% Informative

Osmo, a fragrance tech startup, claims to build artificial olfactory intelligence.

The startup offers turnkey fragrance compounding that promises a 48-hour sample turnaround from initial client prompt.

From concept to shelf, a single perfume can take six to 18 months — even longer in luxury.

Some say it's innovation, others call it erasure.

In 1995 , just under 400 new fragrances launched globally.

In 2023 , the number exceeded 3,000 .

Osmo’s graph neural networks consume far less power than models like ChatGPT.

Some indie brands are even using deepfake AI videos to simulate founder messages to customers.

“If we don’t take the reins and start having a conversation about the place of AI in perfumery,” warns Nordstrand , “then it’s going to get away from us It’s like Jurassic Park . We were so busy thinking about whether we could, no one stopped to ask if we should.”.

VR Score

Informative language

Neutral language

Article tone

informal

Language

English

Language complexity

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not offensive

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not hateful