Nike's "Breaking4" Marathon Challenge

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global sports footwear market

Reuters

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Sports

With Kipyegon, Nike hopes to break a record - and win back women runners

Summary

Nutrition label

78% Informative

Nike 's share of the global sports footwear market dropped from 28.8% to 26.3% from 2021 to 2024 .

New CEO Elliott Hill's efforts to pull Nike out of a sales slump and improve its image.

Nike has been "obsessed with getting women back" since at least 2021 , a former Nike manager said.

Any record Kipyegon sets on Thursday would be unofficial, as she will have pacers and won't be in an official competition. Running experts are skeptical Kipyegon can break a four-minute mile, which would require shaving 3.1% off her previous record. "But," Wade said, "maybe Nike has something up its sleeve and it'll turn out we were all wrong." (Reporting by Helen Reid in London and Nicholas Brown in New York , Editing by Lisa Jucca and Bill Berkrot ).