EU Probes Mars-Pringles Deal
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antitrust regulatorsReuters
•Business
Business & Economics
EU antitrust regulators to investigate Mars' $36 billion Kellanova deal

77% Informative
EU antitrust regulators open full-scale investigation into Mars ' $36 billion takeover of Pringles maker Kellanova .
The European Commission said the deal announced last August could lead to higher prices for consumers due to Mars ' increased negotiating power towards retailers in the European Economic Area .
Reuters exclusively reported on June 18 that the deal would trigger intensive EU regulatory scrutiny.
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