Google Launches Offerwall for Publishers

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As AI kills search traffic, Google launches Offerwall to boost publisher revenue | TechCrunch

Summary

Nutrition label

84% Informative

Offerwall lets publishers give their sites’ readers a variety of ways to access their content, including micro payments, taking surveys, watching ads, and more.

The new feature is available now in Google Ad Manager after earlier tests with 1,000 publishers.

Google notes that it’s also using AI to determine when to display the Offerwall to each site visitor.

VR Score

Informative language

Neutral language

Article tone

formal

Language

English

Language complexity

Offensive language

not offensive