Ram CEO Reemerges, Plans Revival
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Ram CEO Tim KuniskisCNBC
•Technology
Technology
Hemi V-8 engines and mechanical bull rides: Inside Stellantis' plan to revive its Ram Trucks brand after yearslong sales declines
67% Informative
Ram CEO Tim Kuniskis has a plan to turn around Stellantis ' truck brand that includes bringing back Hemi V-8 engines, mechanical bulls and many other untraditional marketing techniques.
Ram's sales have declined by 38% since a record year in 2019 , including a 41% downfall in full-size pickup trucks.
The plan includes more than 25 announcements through next year .
Ram Trucks had a roughly 17% share of the U.S. full-size pickup truck market in 2024 , according to industry data.
But Kuniskis said market share is only one metric and that plant utilization and profits are also important.
Retail sales are expected to be up by about 28% through the first half of the year .
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