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Hemi V-8 engines and mechanical bull rides: Inside Stellantis' plan to revive its Ram Trucks brand after yearslong sales declines

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Summary
Nutrition label

67% Informative

Ram CEO Tim Kuniskis has a plan to turn around Stellantis ' truck brand that includes bringing back Hemi V-8 engines, mechanical bulls and many other untraditional marketing techniques.

Ram's sales have declined by 38% since a record year in 2019 , including a 41% downfall in full-size pickup trucks.

The plan includes more than 25 announcements through next year .

Ram Trucks had a roughly 17% share of the U.S. full-size pickup truck market in 2024 , according to industry data.

But Kuniskis said market share is only one metric and that plant utilization and profits are also important.

Retail sales are expected to be up by about 28% through the first half of the year .

VR Score

73

Informative language

76

Neutral language

29

Article tone

informal

Language

English

Language complexity

42

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

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