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Shades of kindness: Rangeland Derby Rockstar Chanse Vigen’s pink sunglasses raise money for families in need

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Summary
Nutrition label

54% Informative

The I'm Your Huckleberry campaign is a grassroots charity that supports families facing difficult times.

The campaign was launched by Chanse and Brie Vigen .

Chanse first wore his now-iconic pink sunglasses when he burst onto the Stampede scene.

The couple from Grande Prairie , Alta ., quickly got to work — and didn’t have to look far for a name.

VR Score

47

Informative language

39

Neutral language

65

Article tone

informal

Language

English

Language complexity

28

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1