Comcast Launches Universal Ads
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Technology
Comcast to launch Universal Ads in bid to win smaller advertisers over from tech
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Comcast will launch Universal Ads , an advertising platform meant to simplify the ad-buying process for small- and medium-sized businesses.
Comcast has signed deals with media companies including NBCUniversal , Warner Bros. Discovery , AMC Networks , Fox Corp. , A+E, Roku and others.
The platform, which will launch in the first quarter , is meant to attract more ad dollars to streaming services.
Advertisers seeking platforms outside social media are "looking for a new product because they're seeing sort of diminishing returns from the existing channels," Rooke said.
Fox executives have said the company already sold out of Super Bowl ads for February , which reportedly cost about $7 million each.