Kodak Resurgence at CES 2025

This is a LA news story, published by Engadget, that relates primarily to Mizari news.

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Kodaks

Engadget

•

Technology

A tale of four Kodaks

Summary

Nutrition label

52% Informative

For a company that's been dead more than a few times over, it’s certainly enjoying something of a renaissance.

Mizari , an LA -based company that sells hardware under a variety of names, was showing off a lineup of products under the Memorex brand, including e-bikes, scooters and golf caddies.

A little walk and you’ll soon find a large stand from RCA , which also holds the names Thomson and Blaupunkt .

The idea is to cash in on the fact people likely remember the name of this over some generic product they'll find among the dregs on Amazon .

But it just leaves me scratching my head, wondering who’s going to remember the tape company from the 90s and want to ride an e-bike with its logo on the side. Or who would think there’s any trust left in the Kodak brand given the near-homeopathic levels of dilution it’s subjected to. Maybe these companies' real lingering value is to serve as a reminder to all the other tech brands that this is the fate that awaits them if they keep messing up..

VR Score

Informative language

Neutral language

Article tone

informal

Language

English

Language complexity

Offensive language

possibly offensive

Hate speech

not hateful