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Universal's 'Wicked: For Good' creates a unique marketing challenge

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Summary
Nutrition label

77% Informative

"Wicked: For Good" is due out in November .

The movie studio faces a unique challenge: promote and release two build-on films one year apart.

Marketing experts say pent-up demand for the movie, combined with the first film's success, makes promoting its follow-up much easier.

"Wicked: For Good" arrives the weekend before Thanksgiving .

This gives the film breathing room for a solid opening weekend before Disney drops its traditional animated release the day before the holiday .

Cinemas will look for ways to lure audiences to their locations with collectible popcorn buckets and unique food and drink options.

VR Score

78

Informative language

78

Neutral language

41

Article tone

semi-formal

Language

English

Language complexity

52

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

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