welcome
Insider

Insider

Technology

Technology

Tesla sales in Europe are sliding. That's a problem for Elon Musk.

Insider
Summary
Nutrition label

80% Informative

Tesla saw sales of its electric vehicles drop 13% in the European Union in 2024 .

In Germany , sales of Tesla vehicles fell by 41% in 2024 , outstripping the 27% EV market decline in the general battery EV market.

Experts told Business Insider that an increasingly stale product lineup had hit Tesla 's European business.

The automaker has not launched a new vehicle in Europe since the Model Y in 2021 .

Tesla did not respond to a request for comment, sent outside normal working hours . Do you work for Tesla or own one of the compay's vehicles? Get in touch with this reporter at tcarter@businessinsider.com or tcarter.41 on Signal . If you enjoyed this story, be sure to follow Business Insider on Microsoft Start ..