Ohio State QB's Dr. Pepper Shoot

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Sports

Ohio State QB Will Howard is the subject of Dr. Pepper's post-national championship social campaign. Here's how it all started

Summary

Nutrition label

63% Informative

Ohio State QB Will Howard was the subject of Dr. Pepper 's post-national championship social campaign.

The video has over 51,000 likes and nearly 1,400 comments on social media.

The campaign was inspired by the 2001 hit comedy movie, "Zoolander".

Ryan Day : "I think fans seeing that side of him humanizes him a little more and is relatable because we're all goofy sometimes" "The moment I think we realized it was going to be successful was when me and John [Johnson] , our director of photography, started editing right then and there. We started putting the first 15 seconds together, and when we did that first zoom shot with the wink, we knew this was going be funny.".

VR Score

Informative language

Neutral language

Article tone

informal

Language

English

Language complexity

Offensive language

not offensive

Hate speech

not hateful