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Apple CEO says DeepSeek shows 'innovation that drives efficiency' | TechCrunch

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Apple CEO Tim Cook said DeepSeek’s AI models represent “innovation that drives efficiency” on an earnings call on Thursday .

Cook went on to note that Apple leverages a hybrid model for its AI , in which it runs some simple tasks locally using its own AI models on its custom silicon chips.

Apple currently only has one AI partnership, with OpenAI , which allows ChatGPT to answer complex questions from iPhone users in a private cloud.