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Amazon tests sending customers directly to brands' websites when it doesn't stock their products | TechCrunch

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Summary
Nutrition label

66% Informative

Amazon is testing a new feature that will redirect shoppers to other brands’ websites if they search in the Amazon Shopping app for a particular product that Amazon doesn’t carry.

The feature is only a beta test for now and will be activated for a subset of U.S. customers who perform searches in the app.

Amazon says it will not be sharing users’ personal information with the brands when the links are clicked.

VR Score

49

Informative language

40

Neutral language

20

Article tone

semi-formal

Language

English

Language complexity

52

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Affiliate links

no affiliate links