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What is Bluesky? The new social media network explained

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Bluesky Social was started as a side project by Twitter founder Jack Dorsey in 2019 .

The social media platform was seen as something of a safe haven from the new direction that the former was being taken in by Elon Musk .

By November 2024 , Bluesky had a rough daily active install base of between one and 10 million users throughout the first half of 2024 , with its popularity exploding towards the end of that year .

Bluesky users can create custom feeds by creating lists which can also influence the main Discover feed.

Bluesky Social has over 30 million users but is 10 times smaller than rivals such as Twitter , Instagram, Facebook, and Threads .

Some users have said that the actual content on the social network can feel lacking.

Bluesky takes what is called a "stackable approach to moderation" as of March 2024 .

It works in partnership with the open-source moderation tool known as Ozone.