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Duolingo 'killed' its mascot with a Cybertruck, and it's going weirdly well | TechCrunch

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Duolingo’s mascot, Duo the owl, is dead.

The language learning app launched a campaign to save Duo from an untimely death.

The company's CEO, Luis von Ahn , read a eulogy for this beloved green bird on TikTok .

Since making this pronouncement, the app's monthly active Android users jumped 25% year over year .