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Tubi Is Not the Next Netflix. It’s Something Better

Wired
Summary
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60% Informative

Tubi has over 275,000 titles from every era and genre of film and television.

Offerings span cult classics, Westerns , French New Wave, reality TV, popcorn horror, anime and even Leprechaun 4: Lost In Space .

Despite its deep Rolodex of content and dedicated viewership, the platform continues to face poor public perception.

Tubi was acquired by Fox in 2020 for $440 million .

At its peak, 15.5 million viewers were watching Tubi on its Super Bowl broadcast.

Tubi is now the most accessible player in Hollywood , both from a viewer standpoint and from who we work with.

One major goal for Tubi this year is to bring in more partners that help the streamer maintain its diverse catalog.

your inbox: Get Plaintext— Steven Levy's long view on techJason Parham is a senior writer at WIRED where he covers social media, race, the future of entertainment, and dating culture. Previously, he was an editor at The Fader and Gawker ... Read more.