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Instagram's new ad format lets creators get paid for testimonials in comments | TechCrunch

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Summary
Nutrition label

72% Informative

Instagram is introducing a new way for creators to work with brands to make money by recommending products.

On Thursday , Meta introduced an addition to its Partnership Ads called Testimonials.

The new ad format is a move to monetize a practice that’s already taking place across social media.

VR Score

55

Informative language

45

Neutral language

64

Article tone

informal

Language

English

Language complexity

55

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

Affiliate links

no affiliate links