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US Politics

It Sure Looks Like Musk's Newfound Power Is Scaring Advertisers Back to X

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Summary
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A new report suggests that advertisers are returning to X in order to avoid being added to an ongoing lawsuit by the company or see their own business dealings targeted by the Trump administration.

Advertisers abandoned Twitter , now X, in droves immediately following Musk’s $44 billion purchase of the company.

X has dropped advertisers from its lawsuit when they have shown a willingness to restart spending on its platform.

The likes of Amazon , Apple and Verizon have recently returned to X.