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What to expect from Amazon’s big Alexa event this week

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Amazon is holding a press event on Wednesday, February 26th , in New York City .

The event is being hosted by Amazon ’s new devices and service chief Panos Panay .

We expect Amazon to announce the long-awaited arrival of its new Alexa , which has been rearchitected and infused with generative AI .

The new Alexa should understand natural speech, interpret context, respond to multiple requests in a single command, and take action on your behalf with deeper API integrations.

Amazon has announced a steady flow of new products over the past few months , including new Kindles and two new Echo Shows .

A subscription-based Alexa would be a first for the company, but it’s fairly common with AI services.

Amazon could generate $600 million annually if 10 percent of its users paid $ 5 per month for the service.