welcome
CNBC

CNBC

Technology

Technology

Social media chatter about Thailand pops 60% following ‘White Lotus’ premiere

CNBC
Summary
Nutrition label

86% Informative

Social media conversations about traveling in Thailand rose 60% after the premiere of " The White Lotus " on Feb. 16 .

The HBO series is expected to draw a surge in travel interest to the Thai island of Koh Samui .

The show's ability to draw tourism interest to its filming locations is so influential that it's known as the "White Lotus effect".