Data Brokerage CEO's Creepy Video
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behavioral adsGizmodo
•Business
Business & Economics
Data Broker Brags About Having Highly Detailed Personal Information on Nearly All Internet Users

71% Informative
Data broker Epsilon was acquired by French advertising conglomerate Publicis Groupe .
CEO Arthur Sadoun bragged about the degree to which his industry could collect and analyze data on the habits of billions of people.
To deliver that kind of “personalized messaging” (i.e., advertising), Publicis must gather an extraordinary amount of information on people it serves ads to.
VR Score
67
Informative language
63
Neutral language
19
Article tone
informal
Language
English
Language complexity
56
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
4
Source diversity
4
Affiliate links
no affiliate links