welcome
Gizmodo

Gizmodo

Business

Business & Economics

Data Broker Brags About Having Highly Detailed Personal Information on Nearly All Internet Users

Gizmodo
Summary
Nutrition label

71% Informative

Data broker Epsilon was acquired by French advertising conglomerate Publicis Groupe .

CEO Arthur Sadoun bragged about the degree to which his industry could collect and analyze data on the habits of billions of people.

To deliver that kind of “personalized messaging” (i.e., advertising), Publicis must gather an extraordinary amount of information on people it serves ads to.