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“Awful”: Roku tests autoplaying ads loading before the home screen

Ars Technica
Summary
Nutrition label

64% Informative

Roku is testing autoplaying video ads on its Roku OS TV and streaming stick users.

Reports of ads automatically play before users can see the OS’ home screen.

Roku says it's testing the ad capability but not a permanent part of the OS currently.

Roku didn't respond to requests for comment on whether it has plans to make the ads permanent.

VR Score

49

Informative language

39

Neutral language

43

Article tone

informal

Language

English

Language complexity

58

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

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