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3mon ago

Technology

Technology

Democrats' new internet strategy tops trending charts but also draws mockery

ABC News
Summary
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Democratic lawmakers are courting online content creators, podcasters and celebrities in a bid to find new ways to boost their message to voters.

Party leaders agree that, no matter the message, how they connect with voters in the digital media landscape will be key to a political comeback.

The result has been a burst of Democratic online content, including direct-to-camera explainers in parked cars, scripted vertical videos, podcast appearances and livestreams.

California Gov. Gavin Newsom , a potential Democratic presidential contender in 2028 , has launched a podcast of his own on which he has welcomed close Trump allies like the right-wing activist Charlie Kirk and former Trump aide Steve Bannon to discuss hot-button political topics.

Some House Democrats have expressed frustration that the guidance from Democratic leaders about social media is too vague.