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Google claims news is worthless to its ad business after test involving 1% of search results in eight EU markets | TechCrunch

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Summary
Nutrition label

74% Informative

Google conducted the test because European copyright law requires it to pay news publishers for reusing snippets of their content.

The tech giant claims the results show that news is essentially worthless to Google ’s ad business.

Google will be hoping to use this outcome as leverage in payment negotiations with European publishers.

It has already faced major antitrust fines in France in recent years in relation to news content.

VR Score

73

Informative language

70

Neutral language

70

Article tone

semi-formal

Language

English

Language complexity

58

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

Affiliate links

no affiliate links