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Google Assistant's time is coming to an end. Here's why

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Google is all-in on Gemini , the company's generative AI assistant.

The company is switching more users from Google Assistant to Gemini "over the coming months ," before retiring its iconic assistant later this year .

Gemini , formerly Bard , is both an AI model, like OpenAI 's GPT , and an assistant, like ChatGPT.