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Jonah Peretti helped shaped digital media -- can he do it again? | TechCrunch

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Jonah Peretti has been at the forefront of digital media for almost two decades .

The founder and CEO of BuzzFeed has been defined by constant reinvention.

Peretti 's ability to adapt and stay ahead of the curve has been a hallmark of BuzzFeed ’s success.

The company's strategy has often felt like a series of experiments rather than a cohesive long-term plan.

Besides, adds Peretti , who by now is accustomed to balancing growth with financial pressures: “I think the deeper next-level understanding is that just doing the same thing over and over again and trying to to grind it out is actually a more risky strategy than innovating, experimenting, trying new things, keeping an open mind, and trying to figure out new approaches or new ways to win in a really tough market.” You can hear much more from our interview with Peretti in an upcoming episode of StrictlyVC Download ; new episodes drop every Tuesday ..