Flourish Acquires Sora Finance
This is a Maryland news story, published by Yahoo Finance, that relates primarily to Sora Finance news.
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Sora FinanceFinancial Planning
•Business
Business & Economics
Flourish deal will give RIAs tools to compete with banks on lending
87% Informative
Flourish announced its planned acquisition of AI -powered liability-optimization fintech Sora Finance .
Sora will continue to operate as a standalone offering for roughly 12 months .
CEO Max Lane said he expects to introduce a fully integrated cash and lending solution in early 2026 .
Lane said the integrated solution will focus heavily on residential real estate financing.
Flourish offers FDIC insurance up to $6 million for an individual or $12 million for a joint account.
John Bell , owner and lead financial planner of Free State Financial Planning in Maryland , said he has used it for the past year .
Bell said he had explored using competitor MaxMyInterest but didn't like the associated client fee, which effectively reduces the overall yield.
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