White House Seeks Corporate Sponsors
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White House Easter Egg RollCNN
•Entertainment
Entertainment
‘This is not your grandmother’s Easter Egg Roll’: White House seeks corporate sponsorships for Easter event
75% Informative
The White House , through an outside event production company, is soliciting sponsors for this year ’s annual Easter Egg Roll .
The sponsorship offers range from $75,000 to $200,000 , with the promise of logo and branding opportunities.
The Egg Roll , which began during the Hayes administration in 1878 , has long been privately funded without taxpayer dollars.
All money raised by Harbinger will go to the White House Historical Association .
One sponsor has been identified for the April 21 event, with other “successful conversations” underway.
The National Park Service , which oversees White House grounds, will be responsible for vetting prospective donors before gifts are accepted.
It's unclear whether the White House Counsel’s Office signed off on the solicitation document.
Previous egg rolls have been a source of tension between those involved with planning and the Counsel's Office.
VR Score
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formal
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English
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57
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Attention-grabbing headline
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3
Source diversity
2
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