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H&M to use digital clones of models in ads and social media

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Summary
Nutrition label

79% Informative

H&M to use digital clones of models in ads and social media in place of humans.

Swedish fashion giant says it will use the AI doppelgangers in some social media posts and marketing.

Some fear the move could impact other models, photographers and make-up artists.

The company is working with Swedish tech firm Uncut on the development of model's AI likenesses.

VR Score

78

Informative language

74

Neutral language

49

Article tone

informal

Language

English

Language complexity

53

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

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