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Ore-Ida teams up with BYU's 'Tot King' to offer free tots if the Cougars advance to the Sweet 16

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BYU standout Richie Saunders is the great-grandson of Ore-Ida founder F. "Nephi" Griggs , inventor of the Tater Tot .

Saunders has been instrumental in BYU ’s historic postseason run.

If BYU wins the NCAA Tournament, the frozen food giant will give away free Tater Tots.

From swishing threes to honoring a family invention that changed freezer aisles forever, the BYU guard is proving that greatness runs deep, both in bloodlines and brackets. Whether or not BYU brings home the championship, one thing’s certain: March has a new king, and his throne is golden and crispy. Fans can tune in Thursday, March 27 , at 7:09 PM ET to cheer on the "Tot King .".