QVC Group Launches TikTok Live Streams
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live shopping streamsCNBC
•Technology
Technology
QVC is betting on TikTok to help revive its live shopping business
78% Informative
QVC Group will host 24/7 live shopping streams on social media platform TiKTok beginning Wednesday .
QVC is best known for its live shopping TV networks QVC and HSN .
The company recently concluded a turnaround plan after what Rawlinson referred to as a "perfect storm" of issues.
Chinese -owned social media app is facing a national security law that could see it effectively banned on April 5 .
Creators appear to be cautiously optimistic this time around that TikTok will remain in the U.S. Even with the possibility of a ban, Rawlinson said moving forward with TikTok Shop was the best bet for QVC .
VR Score
78
Informative language
74
Neutral language
64
Article tone
semi-formal
Language
English
Language complexity
43
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
4
Source diversity
4
Affiliate links
no affiliate links