welcome
CNBC

CNBC

Technology

Technology

QVC is betting on TikTok to help revive its live shopping business

CNBC
Summary
Nutrition label

78% Informative

QVC Group will host 24/7 live shopping streams on social media platform TiKTok beginning Wednesday .

QVC is best known for its live shopping TV networks QVC and HSN .

The company recently concluded a turnaround plan after what Rawlinson referred to as a "perfect storm" of issues.

Chinese -owned social media app is facing a national security law that could see it effectively banned on April 5 .

Creators appear to be cautiously optimistic this time around that TikTok will remain in the U.S. Even with the possibility of a ban, Rawlinson said moving forward with TikTok Shop was the best bet for QVC .

VR Score

78

Informative language

74

Neutral language

64

Article tone

semi-formal

Language

English

Language complexity

43

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Affiliate links

no affiliate links