Views: Real or Fake?

This is a Hollywood news story, published by Verge, that relates primarily to YouTube news.

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stupid view counts

Verge

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Technology

On TikTok, YouTube, X, and everywhere, ‘views’ are lies

Summary

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61% Informative

A “view,” in reality, is not a universal metric. It’s not really anything. It is whatever a platform wants it to be, which usually has no actual correlation to whether someone actually encountered and experienced a piece of content.

Facebook wound up getting sued for inflating view counts in an effort to convince people to make Facebook videos.

Even the Hollywood types are being pulled into the vortex of made-up view counts.

Netflix once clocked a view only after you’d completed 70 percent of something.

Even YouTube is cagey about its calculations.

Creators typically get to see non-public data like watch time and actual interactions.

Many platforms even tell advertisers how many people watched a quarter , half , three-quarters , or all of a video.

VR Score

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informal

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