Nissan Leaf's Struggles in US

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Nissan leadership

Wired

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Technology

How Nissan Hopes to Navigate Trump’s Tariffs and Make Its EVs Great Again

Summary

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73% Informative

The Nissan Leaf was once the number-one selling EV in the world.

The automaker has been scrambling to find its footing in the US market.

The new Leaf will rest on the same architecture as the Ariya and will be available in the U.S. and Canada in 2025 .

Nissan will begin production of an all-new hybrid Rogue in 2026 , while a PHEV is also in the works.

Nissan 's new CEO says the company has big plans and an intriguing upcoming lineup that, on paper, seems to give it the automotive firepower to be a true competitor in the electrified vehicle market.

Nissan 's scale has dropped dramatically. Its US factories are currently underutilized, and its lineup, while slowly undergoing a refresh over the past few years , still lags behind competitors.

Nissan needs to win big in the United States , and the Trump administration's tariff chaos isn't helping.

The automaker's willingness to partner with others, the introduction of a hybrid to compete with the Rav4 and CR-V , and its upcoming lineup are all good moves, an analyst says.

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semi-formal

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English

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not hateful