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Reuters

Reuters

Technology

Technology

BYD launches Denza premium brand in Europe to support expansion

Reuters
Summary
Nutrition label

77% Informative

Chinese electric vehicle giant BYD launches premium Denza brand in Europe .

Denza aims to compete with top-end German manufacturers such as BMW and Mercedes .

Sales of Denza accounted for just over 3% of the group's total sales.

BYD sold over 4.2 million vehicles globally last year , with more than 90% of them in China .

VR Score

89

Informative language

97

Neutral language

27

Article tone

formal

Language

English

Language complexity

45

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources

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