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YouTube expands its 'likeness' detection technology, which detects AI fakes, to a handful of top creators | TechCrunch

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YouTube is expanding a pilot program to identify and manage AI-generated content that features the “likeness,” including the face, of creators, artists, and other famous or influential figures.

The company is also publicly declaring its support for the NO FAKES ACT , which aims to tackle the problem of artificial replicas that simulate someone’s image or voice.