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Entertainment

Apple Watch ad uses real SOS call from man swept out to sea

Mashable
Summary
Nutrition label

58% Informative

Rick Shearman was swimming off an Australian beach last July when he was caught in a current.

He was able to call for help using his Apple Watch Ultra's Emergency SOS feature.

Apple has released audio from that call in a new ad highlighting the Watch 's safety features.

VR Score

49

Informative language

43

Neutral language

40

Article tone

informal

Language

English

Language complexity

50

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources

Affiliate links

no affiliate links