Apple Watch Saves Swimmer
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Apple Watch UltraMashable
•Entertainment
Entertainment
Apple Watch ad uses real SOS call from man swept out to sea

58% Informative
Rick Shearman was swimming off an Australian beach last July when he was caught in a current.
He was able to call for help using his Apple Watch Ultra's Emergency SOS feature.
Apple has released audio from that call in a new ad highlighting the Watch 's safety features.
VR Score
49
Informative language
43
Neutral language
40
Article tone
informal
Language
English
Language complexity
50
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
no external sources
Source diversity
no sources
Affiliate links
no affiliate links