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Would YOU try wine in aluminium bottles?

MailOnline
Summary
Nutrition label

61% Informative

Costellore Pinot Grigio is the UK ’s first supermarket own-label aluminium wine bottle.

Aldi claims aluminium bottle is stronger and 75% lighter than a glass bottle of the same volume.

Lightweight packaging reduces the overall weight of shipments for delivery vehicles, which means lower fuel consumption and fewer greenhouse gas emissions.

The aluminium version is taller and thinner, which gives it an unfamiliar appearance.

VR Score

38

Informative language

26

Neutral language

26

Article tone

informal

Language

English

Language complexity

42

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

External references

6

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