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Technology

LG TVs’ integrated ads get more personal with tech that analyzes viewer emotions

Ars Technica
Summary
Nutrition label

78% Informative

LG TVs will soon leverage an AI model built for showing advertisements that more closely align with viewers' personal beliefs and emotions.

The company plans to incorporate a partner company’s AI tech into its TV software in order to interpret psychological factors impacting a viewer, such as personal interests, personality traits, and lifestyle choices.

The aim is to show LG webOS users ads that will emotionally impact them.

The technology will be used to inform ads shown on LG smart TVs’ homescreens, free ad-supported TV channels, and elsewhere throughout webOS.

VR Score

71

Informative language

65

Neutral language

82

Article tone

semi-formal

Language

English

Language complexity

69

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

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