LG TVs Use AI Emotional Ads

This is a news story, published by Wired, that relates primarily to Zenapse news.

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Wired

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Technology

LG will use Zenapse’s AI tech to show ads that more closely align with viewers’ emotions

Summary

Nutrition label

74% Informative

LG TV will use Zenapse 's AI tech to show ads that more closely align with viewers' personal beliefs and emotions.

Zenapse is a software-as-a-service marketing platform that can drive advertiser sales “with AI-powered emotional intelligence” LG will use the tech to divide webOS users into hyper-specific market segments that are supposed to be more informative to advertisers.

Zenapse’s technology could help users see ads that are more relevant and less annoying.

LG and other smart TV OS operators will try to strengthen their abilities to understand your convictions, beliefs, and values.

We don't know how the ads shown on webOS might evolve with Zenapse 's technology.

VR Score

Informative language

Neutral language

Article tone

semi-formal

Language

English

Language complexity

Offensive language