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Guardian

Guardian

Entertainment

Entertainment

From Sidemen to MrBeast: how YouTube and its creator economy took over TV

Guardian
Summary
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73% Informative

YouTube ’s superstar creators are taking over mainstream television.

The British supergroup Sidemen have signed up with Netflix for the money’ MrBeast spent $ 100 m creating the world's most expensive reality TV show.

Jake Paul's boxing match against Mike Tyson in November made history as the most-streamed sporting event ever.

By 2031 there will be an estimated 696 million video creators of all stripes, up from 239 million in 2022 .

MIDiA Research forecasts that by 2031 video creators globally will make almost $64bn in revenue.

Forbes lists MrBeast as the world’s most successful internet creator, making an estimated $85m last year .