Sylt Island's Controversial Reputation
This is a Germany news story, published by Yahoo, that relates primarily to Sylt news.
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Sylt brandDPA International
•Entertainment
Entertainment
Punks and rail chaos: Is Germany's luxury island Sylt losing its rep?
64% Informative
Sylt, Germany 's north-west island in the North Sea , has been beset with bad publicity this year .
Hotel, pub and tourism operators will be looking to see if the bad publicity repeats itself this summer .
Despite the negative stories, the island's holidaymakers remained unfazed, as the stable number of overnight stays for 2024 shows.
Luxury property buyers sometimes deterred by the negative headlines, estate agents say.
Sylt was once again the focus of tabloid attention last year when Lindner , then the German finance minister, got married on the island.
Brand expert says strong brands thrive on polarization; they need the concept of the enemy to strengthen their own image.
Sylt needs the media and the media needs Sylt , says Zschiesche .