Automakers' Ad Campaign Influences Tariffs

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USA Today

•

Technology

Ford and Stellantis address tariff turmoil with bold 'made-in-America' ad campaigns

Summary

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81% Informative

Ford Motor Co. and Stellantis have taken to running ad campaigns to tout their American manufacturing might.

President Donald Trump is expected to implement 25% tariffs on all auto parts imported into the U.S. on May 3 .

Experts say the ads are meant to assure Wall Street of the automakers' strength against some tariffs.

Stellantis started running " America's Freedom of Choice " ads on April 4 .

The ads said Jeep was “ America ’s most patriotic brand,” and Ram trucks are “built from the ground up in America ” The ads had to be tweaked after an independent watchdog group said it had a problem with the word "built" The ad is a way to say you can count on Ford .

"We are easily fooled, but what many Americans want is a vehicle assembled by U.S. workers," Ford says.

"That doesn't cost over $40,000 ," he says.

Ford and Stellantis ramp up ' American pride' ads as tariff battle looms.

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formal

Language

English

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Offensive language