Boston Pizza's "Champion Room Spray"
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championship sprayedmontonjournal
•Sports
Sports
Boston Pizza releases 'Champion Spray' bringing Edmonton playoff smell anywhere
60% Informative
Edmonton -born Boston Pizza has released a 'Champion Room Spray' to capture the smells of a playoff win in a single can.
The scent was inspired in large part by the Edmonton Oilers run in the playoffs last year .
The spray is also an extension of Boston Pizza’s marketing campaign last year , as they tried to unite Canadian fans under a single banner.
Last year's campaign was met with mixed responses, but this year 's playoffs come amid a surge in national pride.
VR Score
48
Informative language
35
Neutral language
85
Article tone
formal
Language
English
Language complexity
44
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
9
Source diversity
6