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How TikTok’s rise sparked a short-form video race

CNBC
Summary
Nutrition label

72% Informative

Since launching globally in 2016 , TikTok has amassed over 1.12 billion monthly active users worldwide.

Platforms like Meta's Instagram Reels and Google 's YouTube Shorts are racing to catch up.

Despite sky-high engagement, monetizing short videos remains an uphill battle.

As short-form content consumption soars, experts warn about shrinking attention spans.

VR Score

78

Informative language

80

Neutral language

68

Article tone

formal

Language

English

Language complexity

51

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

External references

no external sources

Source diversity

no sources

Affiliate links

no affiliate links