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Technology

Yahoo's UK country manager Steve Mchenry talks about the company's comeback

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Summary
Nutrition label

70% Informative

Yahoo Mail had 225 million active users in 2024 , with Yahoo News and Yahoo Finance some of the most visited online media outlets.

The pioneer company had a seemingly unbreakable monopoly as it quickly became the portal of choice to the world wide web for a whole generation in the noughties.

Today , as the tide turns on Big Tech , Yahoo remains untainted by the backlash.

The company’s AI strategy saw it acquire AI-driven news platform, Artifact, in June 2024 .

More personalised news, as well as a fully AI integrated Yahoo.com homepage bolster are all part of a wider strategy.

“Feedback from market is about a renaissance of Yahoo , and it just needs to keep on telling its story,” says Mchenry .

VR Score

64

Informative language

58

Neutral language

67

Article tone

informal

Language

English

Language complexity

50

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

Source diversity

1

Affiliate links

no affiliate links