Beyond SaaS: Why capital is the new platform moat

SaaS has been a cash cow for platforms for more than a decade , but it was only ever meant to be a means to scaling growth - never a destination in itself.

The model’s recurring revenues and predictability have led many platforms into a trap.

When everything can be built and replicated in just a few clicks, the only thing left to make you stand out is a fintech moat.

Embedded lending creates a stickiness that investors love to see and revenue stream that doesn’t rely on constant upselling.