Apple's 2025 Challenges

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tariffs

Verge

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Technology

Apple sure has had a rough 2025

Summary

Nutrition label

61% Informative

Apple faces three headwinds against its business: tariffs, tariffs, the App Store , and the possibility that it could lose its lucrative deal with Google to be the default search engine.

Apple stock had its biggest drop in five years on April 3rd after President Trump announced his sweeping tariff plan.

Apple is set to report its fiscal second-quarter earnings after markets close on Thursday , when we’ll hear from CEO Tim Cook and the company’s new chief financial officer.

There’s probably no better person to be at the helm as the company faces tariffs. I just can’t think of a tougher start the year for Apple in recent memory. Add it all up, and by the end of 2025 , you have new costs from tariffs and potentially massively reduced revenues from regulators. The company needs to build something new that can go past the iPhone and all of the revenue from developers it’s brought in, and it probably needs to do it sooner rather than later..

VR Score

Informative language

Neutral language

Article tone

semi-formal

Language

English

Language complexity

Offensive language

not offensive

Hate speech

not hateful