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China looks set to turn to a tariff-proof sector as U.S. trade war bites: K-pop

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K-pop group Epex will be performing in Fuzhou , Fujian , province on May 31 .

It's the first time an all-Korean idol group has held a concert in mainland China since 2016 .

The about-face is as a "structural turning point" for the sector, aimed at not only combating tariffs, but also promoting domestic consumption.

China 's concert market would provide a substantial boost in 2025 , should the country lift the unofficial ban on South Korean artistes.

CGS ' Joshua Kim wrote in a Feb. 10 note that the Chinese concert market size increased from $2.9 billion in 2019 to $8 billion in 2024 , growing 189% during the period.

Morgan Stanley equity analyst Seyon Park said she would consider a China reopening a "potentially powerful catalyst".