Jani-King's Authentic Golf Sponsorship

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Professional Tour Caddies

Golfweek

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Sports

Innovative Branding: How Jani-King sets a new standard in sports sponsorship

Summary

Nutrition label

81% Informative

Jani-King is a global leader in commercial cleaning, with a franchise-based model that delivers expert commercial cleaning services and janitorial services to businesses across a wide range of industries.

With deep roots in service and a clear focus on meaningful partnerships, the company has adopted a more strategic and more authentic approach.

The Spring Clean Challenge is a dynamic campaign designed to amplify its presence on the PGA Tour .

Jani-King’s sports sponsorship approach sets a new standard, one that's based on values, not volume.

By embedding their brand in the day-to-day life of the PGA Tour through caddie partnerships, they have proved that strategic, thoughtful branding can leave a lasting impression.

VR Score

Informative language

Neutral language

Article tone

formal

Language

English

Language complexity

Offensive language

not offensive

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not hateful